The Collective Fog Is Over. Are You Still Transmitting Someone Else's Signal? [E63]

[00:00:00] Welcome back to Clear Signal. I wanna drop this episode in today. It's a precursor to some of the stuff we're gonna be talking about as we transition into season three, which will happen in May. There'll be some episodes that are season two-ish, and then we'll transition into season three.

A lot more marketing, a lot more business, a lot more collaborations, a lot more guests, a lot more case studies. A lot of what I did in season one and season two was to lay a foundation for the podcast and allow the podcast to find its own form.

Which I said would be two years, and May of 26, will be two years to make sure that people who are listening to the podcast understand my unique point of view, which is part of my unique value proposition, by the way, my tone, my voice, and how I talk about things. Because if you're looking for the spiritual podcast. I'm not your person. You're looking for the purely tactics podcast. [00:01:00] I'm not your person. I'm the intersection of both. I am polarities mixed. That's part of my brand. Why am I telling you this? Because as I, am releasing a couple of episodes in the future about branding, a lot of stuff I did on niche, unique value proposition branding. The way I do stuff is not that you could hear somewhere else because a lot of that's played out now. Branding is changing. Three years ago, I did a video on YouTube, Valentine's Day 2023. I'll link it below.

I said, your unique Electromatic position is your niche. Saying it before anybody else said it. And then three years later I did a talk to podcasters that your podcast is your unique value proposition. Now, I kept that very surface 'cause the audience was not my typical audience.

They're not. Necessarily spiritually open. They're not necessarily hip to human design. They're not even necessarily entrepreneurs. So I don't typically speak to those folks, but it still landed with a lot of people. And what landed with a [00:02:00] lot of people is this notion of permission, which somehow I walk in a room and I give people permission to be themselves, which I don't really understand.

But frequency is frequency. And the reason I am dropping an episode this week. Is that we have the final pass of all the Aries energy. The Aries energy that I started talking about last year, the Aries energy that if you're tuned in and tapped in at all, at a collective level you've heard of.

We have the New Moon in Aries, we got Mars conjunct to Neptune. In Aries, Mars is the ruling planet of Aries. And I consider this, we've now crossed the line, while Neptune was in Pisces from 2011 through 2026, that's the wide band.

The narrow band would be 2012 through 2025. Pisces is about blending in. It's the ocean. It's collective consciousness, [00:03:00] and so everyone is repositioning themselves right now, or they're thinking about repositioning themselves right now, or even if they're not talking about it, that's what they're doing because everyone collapsed into who they thought they needed to be instead of holding their unique signal.

Aries is, I am. I am, by the way, that's not the reason I called myself. I am Sunita Kumar, but that is the most Aries coded thing you could ever do. , And that's not a strategy problem, that's an identity problem. This whole notion of collective fog is over and folks who built their brand on this milk toast shit are not stand out in the new era.

Because instead of transmitting their own brand frequency, their own special sauce, they transmitted what they thought they needed to be.

And a lot of [00:04:00] them are trying to reposition themselves and they're still reacting to the market. They're not asking themselves, who do I wanna be? And then putting themselves out there as such. And that's why this podcast partly is called Clear Signal.

It's a play on words. Clear signal is this notion frequency. Clear signal is influence. You cannot hear yourself think when you are influenced by others. You can't find clarity when there's noise. And then this notion of the signal you send out, how do you influence others? Your voice, your unique value proposition, your positioning, your work that you do in the world, that is your signal.

It's a three way.

There's more noise than ever, which is what I said [00:05:00] last time. And so you have to be more discerning about finding your signal in that noise. Last time I said I'm building a foundation my way and I wanna take a step back to do that, but I wanted to name it and give you a mini episode.

So you're not like, where has she been? I mean, you're, you know where I've been. Because I told you where I'd been, the Dark Matter show, which I dropped over 160 episodes on, prolific is not even the word.

I dropped most of those after July of last year. It was all art. It's what Rick Rubin calls devotion to the craft. Somewhere along the line, this random southern character showed up and she started telling eccentric stories and talking about astrology and collective commentary through this character.

And the whole point of it was that she's saying out there things and she's saying commentary, but she's doing it in such a silly manner that you're getting what she's saying, but if she said it just by saying it, it would come [00:06:00] across as too harsh. So the character is a chaser, if you know what I mean.

And my point is, is that's art and that platform is its own brand. That may, I may do something with it in the future. I may not, 'cause I'm not really sure what place it holds on my journey, but.

That is unique. There is nothing else like that out there. There is nothing else that is even close to the Dark Matter show as a podcast, and that was my vision for this podcast and I have a vision for who's gonna take me there? And it's not gonna be your typical business podcast, people come back to this show.

Are not just here for the Human Design teaching. They left as soon as I said, I'm not teaching that anymore. They come back because it's different. It's not formulaic. You don't know what you're gonna expect. It's raw, it's real. And it is what people really need to [00:07:00] hear.

Your brand is not a font, your brand. Is not a color. Your brand is not an archetype. Your brand is an identity and people don't know who they are and they're building a brand off of somebody else, and then they're layering tactics over a shitty strategy, and they don't have the fundamental core of who they are.

When you have the fundamental core of who you are, you start there, it becomes a lot easier and you're gonna magnetize your people. That's what I call resonance. You need to do all the other stuff. You need the visibility, you need the scale, otherwise you're gonna magnetize one person, right? You need people to know you exist.

That's not what I'm talking about, but you start with that and too many people don't start with that. [00:08:00] After I give that talk, I had a lot of people come up to me who are like, yeah, you're right. It's not about the downloads in my podcast talk. I was like, wow, you needed me to tell you that? They'd been so busy listening to podcast gurus that they had forgotten what the fuck.

They did this in the first place. They run a business. They're selling to people. They need to be resonating with their people, and somewhere along the line, they forgot about that. , Invisible rules. One of those conversations inspired that concept of invisible rules, which is an episode I recorded because I was like, what are the invisible rules that people have running in the background that they're listening to?

And I don't know what rules are the right rules to follow and not . I don't know if I should have another platform out there where I'm a crazy southern character. Talking about booty cheeks. Yes. Yes, that is true. She talks about her, uh, I'm not gonna say it 'cause I I can't do it without the accent.

And we're not doing that on this podcast. Probably not a good idea. [00:09:00] Do I care? Not at this time. A lot of the invisible rules come from people who haven't tried it themselves or are judging you. , Or people who don't question rules themselves. And if you're listening to me, likely you're a rule questioner at some level, which is not the same thing as being a rebel.

People equate rebel archetype, which is a brand archetype with someone who questions rules. No, it's just someone who thinks deeper, someone who doesn't fit the traditional frameworks of how things are done, and someone who can see bigger. And deeper, and that's who I'm for.

The offer that I mentioned last time, unique value proposition, how you communicate. How you're designed to influence how you can use your throat authoritatively. I was thinking about that today. [00:10:00] 'cause I was talking to someone who is starting a podcast and she's like, well, do you think I should get a speech coach?

And I was like, no, I don't. Because of the nature of her podcast is it's very much about stories and authenticity of the story, and I think it's about making sure that. I didn't say this to her 'cause I wasn't selling or anything. I just think it's about making sure that you are communicating in the way that you're best designed to communicate in a format like this.

You're doing a TED Talk, that's a whole different thing. Even that I would say a lot of those sound formulaic a shit to me because everyone's trying to sound the same because there's a formula for how you deliver a TED Talk and that's why they all sound the same.

We're not all here to sound the same. And Neptune and Aries and this whole Aries energy is about who are you? What are you here to do? How are you here to [00:11:00] show up in the world, and what does that look like? 

That's what the offer is that I offered up to folks. The Resonance audit, looking at how you're designed to sell market influence through your voice, specifically your communication superpower, and where are you not leaning into it? You would be surprised at when you work smarter, not harder. How? Things change.

All of my offers, have that universal principle. I am behind the scenes. For the month of April, I'll return in May. With this podcast, I will return to Clarity Edge in May, my email is in the show notes, if you wanna jump on the phone and have a conversation for Clarity Edge, even though I'm not offering that up again until May. Requires a conversation. Now, different level of investment.

That's what I do in the resonance audit. Link in [00:12:00] the show notes. If the payment link still works, it's still live. That is a no brainer. You have that for life. You'd be shocked at when you know how to manipulate in the right way, the way you are uniquely desired to move through the world, which includes your Human Design, but includes a lot more.

Then opportunities open up and you just feel in flow. People talk about flow, the psychological state of flow. That's what the book flow was written on, and that's true when you are in a zone and you lose time and you feel in your most creative state.

That also happens in your business when your business is in flow and when you are in flow and you're not overthinking everything and you're not over hustling with everything. Things move. Opportunities. Open up clients that are a fuck yes, show up and everyone's goals in their business are different, [00:13:00] and they're different at different times, but that's what I'm talking about.

I'll return to this podcast in May. Clarity Edge will open back up in May, but I'm open to conversations now. Just email me and say I wanna have a chat.

I'll send you a calendar link. Offer for the residents audit. , And I'll see you in May.