How To Treat Your Business Like a Teacher [E68]

SPEAKER_00 0:00

Welcome back to Clear Signal. Today's a quick episode, just to give you something, as we are on break between season two and season three. And it's something that I was trying to articulate in season one, but I didn't articulate it well. And I have the idea drop in, and I want to share it with you. And that is this notion that treat your business as a teacher. And I mentioned last time that I'm always changing the bio and the description of the podcast, and that will happen until I've solidified how I want it to be. And so, you know, I mentioned that what sourcing from a different kind of intelligence, what I'm coining, that is my term, and that is body mechanics, body wisdom, intuition, analysis, experience, which is basically unconscious competence from reps, and divine wisdom, if you want to add that in. If you want to add in astrology, you could add in cosmic timing. You take those two out: body mechanics, that's human design. Body wisdom is understanding where you are, fatigue, age, sex, cycle, other things going on in your life, body intuition, you know what that is. Although we kind of blump all those together, I don't think that's true. Analysis, you know what that is, you know what experience is. And when I say a different kind of intelligence, I am bringing in alternative energy sources outside of human design and outside of what I just stated, but that's for a different podcast. So that's what I meant by that. And since then I've changed the description of the podcast again, and I said something to the effect of think strategy, identity, and decision making for business owners for whom alignment is a non-negotiable. So the people who are in my world and the people who are working with me, they have a business. They've been in different stages of business. Everybody I've worked with has been in a different industry. There are some criteria that has been consistent, but you don't care about that. But what you do care about is for all of us, I can speak for myself, and I'm going to attract aligned people, is that this isn't just a business. This is, I don't want to go as far as calling it purpose calling. I think those are loaded words that people seek. This is something you feel like you need to do. This is something you want to do, and this goes beyond money. Because all of us could do something else and make a lot of money. So alignment is key. And one of the things that I've done since I've started on this business is use this business as a teacher in a world where everything has to be, if it's not revenue generating, you don't need to do it. Six less leaves clues. Why would you do A when everyone else is doing B and B is the promised land, as an example? I'm not telling you to bang your head against a wall. I'm not telling you to just waste time trying on different hats and then putting them down and being nowhere. I'm a majority of three lines. I explain this and fuck around and find out episode. I think that's in the title. I have to learn by doing. And I don't mean learn by like mistakes. I have to decide if I want to do something by doing it. So I use that as a teacher for me before I go deep into something. Am I willing to do it? As an example. That may not be your style. But too many of us are looking to other people as the teacher. And we forget that other people are the guide, but your business itself is a teacher. If that makes sense. I just want to illustrate that point. I'm going to talk about that more in season three. But when I think about, I'm coming to the four-year anniversary of this, I think today, of what I started all this content creation stuff. Not what you see here, not the work I do with folks, but whatever this project became when I started live channeling on YouTube. And if you go to my first YouTube video, uh the video is grainy. My hair's a mess. I don't know what I'm doing. My laptop is literally on my lap and it's shaking back and forth. If you go to my first live stream on Instagram, I'm out in the snow. I don't even have the name for my Instagram account, and I don't know how to use an iPhone. Now, my birthing of this is very different than most people's business. But that's not the point. That just made it more difficult. That just meant that human had to catch up with wherever the train was going. And that required more faith, more trust, more saying yes than your average person's gonna do. I have an ability to navigate chaos that most people don't have. I have a willingness to navigate chaos that most people don't have. I have an experience in business that most people don't have. But it doesn't make it any easier, but I allowed each experience to be a teacher. I allowed every client I ever work with to be a teacher. I allowed everything to be a teacher. And if you think about all the challenges you face in the business world, some of the challenges people come to me with. Some people, it's learning how to live stream, learning how to do email, learning Substack, you know, onboarding a team, whatever it is, learning how to fundraise, if that's it. It's like allow all of the things that you have to do in business, maybe network with people you wouldn't normally network with, getting outside of your comfort zone in terms of presenting, learning different things, learning different skill sets. And I do this unconsciously. And so I don't really realize I'm doing it. The last episode, I told you I did a summit. I'd never done a summit. Prior to that, I did a live stream. It was a 24-hour event or 12-hour event where it was a global women's conference and every woman got five minutes. And it's a live stream on YouTube. I'll put some of these clips on my Instagram or my social media. And um, so I had to kind of articulate a whole pitch and what I do in five minutes. Then I did a 20-minute summit, and a lot of the frameworks that I'm gonna be presenting moving forward, I created for those presentations. I wasn't more visible with the work I'm doing because I was inward to go outward, which will be summer slash fall with this as well. And I had to work with enough people and do enough reps that I'm like, okay, what are the consistent patterns I'm seeing? How am I starting to create a methodology around what I do? So more about that to come. You may not care about that, it may not be here, but you'll see that in some of my stuff if you follow me on any other platform. And when I present what I do to other people, that will be the starting point. So learning how to articulate what I do in five minutes, learning how to present that in 20 minutes. I did a presentation a couple of months ago to podcasters. None of them knew what human design is. I had to explain what unique value proposition is, what I determined unique electromagnetic value proposition, which is different, and what a value proposition is, because these weren't marketers in 20 minutes, including QA, in person. That is more challenging. The work that I do is more challenging because I'm working with tools that people either don't respect, don't understand, or don't know. If I was just selling marketing or social media or SEO, that's easy. So category creation is its own challenge. Creating something futuristic is its own challenge. I am running into a series of events that other people are not going to run into. Even with this podcast, I'm gonna run into challenges with this podcast that other people are not gonna if they're just selling one thing in one lane. I have to think differently. I have to think outside of the box. I have to get creative with distribution. I have to get creative with finding my advisors, I have to get creative with finding my advice because the standard advice out here is not gonna work for me. And it's not me being like, I know better. It's that no, I can tell you where people are talking, I can tell you where I'm thinking, and I can tell you even if you say the truth is somewhere in the middle, playing where the puck is right now is not gonna get me where I want to go. One of the first episodes I want to do of season three is game theory. If you don't know what game theory is, game theory comes from the probability world. My background is in statistical engineering, probability engineering, and game theory is something people are gonna be need to be thinking a lot more about because we're gonna be operating in an unclear environment in business and being able to adapt and pivot and utilize aspects of that era, that thought process, that topic is gonna be really useful. And I'll break it down in the way that I do in something you can understand. Don't worry, I'm not gonna make it this theoretical McKinsey PowerPoint presentation. I'll make it something that is useful for you. My goal with this podcast is to talk about business differently, to talk about conversations people are not having. If you were someone who was looking for this standard, how to get 10K months, how to get your first client, random coaching bullshit, I motivational speaking, I don't think you really need my podcast. We don't really need more of those. And I'm not motivated to create anything that's not needed. Um, I wish I was, because that's a lot easier, but also part of understanding your design is understanding who you're not. So you could try to be somebody you're not, or you can just say, okay, I'm this way. How can I use this as a learning experience? How can I think outside the box? I'm 5'2. I could wish that I could play basketball, but you know, that's not really gonna serve me. I could say instead, I'm really great at field hockey and I'm really great at tennis because I'm nimble and I'm fast, and I don't have a long stride, but I have very, very, very good hand-eye coordination as an example. By the way, that is the second time I brought up tennis. I brought up tennis here, and I brought up tennis in one of the first episodes of season two when I was talking about racquetball tennis, and I said my style, I was having trouble switch hitting from my other platform, The Dark Matter Show, which is sarcastic, on the fly. I do accents, I swear heavily, I bring in silly stories, I'm a character, and I talk about astrology, I talk about spiritual concepts, I go off on a whole diatribe. It's me acting like you're my BFF and we're just having a chat. And then I have to bring back a more formal style to this podcast. And I said that I was having trouble and I was comparing it to racquetball and tennis, and then I just brought up tennis again. Well, in the episode that I believe I did in February of 2025, which is about how most internet guru rules are personal experiments in fancy packaging, which aged like a wine. Okay. Hello, that's what everyone's talking about now. How they followed all these people who pretended they knew what they were doing and all they were is just confidently bold. I mean, fine line, right? You don't want people who we're not all in the ring together. Some of us are ahead. Some of us have done more than other people. You want to hire someone who is ahead of you in terms of what you need. But you get what I'm saying. This guru worship, this this person has the answer, this pedestal, especially for people online, because you don't actually know what they're doing behind the scenes. That's what I don't really understand why people are so quick to jump on an assumption of a personality that has been developed online that you don't actually really know how they're running their business or their life or who they are as a person. But that's an aside. But in that I said, you know, this podcast, I don't know what we're gonna talk about. And I said, it's not like we're gonna talk about tennis. And then I mentioned tennis twice. I find that ironic. And it just goes to show you that you never know. I had no idea where this journey would take me when I started this podcast almost three years ago. It was May of 23. We had starts and stops, and then I really relaunched it for real July of 24. And that'll probably be around the time we launch it in quotes for real this go around or at the end of the summer. But between now and then, we've got some great episodes. I've got something exciting I'm going to announce soon. It might be after Labor Day, excuse me, after Memorial Day, which was an interesting slip that I'm gonna leave in. And there it is. Maybe after Labor Day is when we'll really go to the next level with this podcast. Um that feels right for me and for what my goals are, but in the meantime, there are gonna be other ways to be in my world and work with me if you want, or you can wait for September if you want more of the podcast. And of course, we'll have episodes between now and then. That's it. I just wanted you to think about that. I want you to think about your business as a teacher and start to approach it that way, and you might see challenges differently and see obstacles differently, and see all of it differently. That's what I chose to do with this. And that's what I've chosen to do with everything I've done, because everything I've done in the entrepreneurial space, none of them were the same. It's really easy to be like, oh, I was a consultant for 15 years and now I'm, you know, selling a course on it, and that is obviously deemed more successful. But it's a lot more difficult to say, okay, well, I've had X number of businesses and none of them have building block skills. So running import-export is completely different than launching a first-to-market health product with manufacturing, labeling. I mean, it's a general manager of a product that's in a regulated industry and all the things that go with that, running a B2B high-ticket consulting firm for big brands, briefly health coach online through Facebook ads and funnels. I think those are the four major things I did before I did this. None of those are skills that I could directly add one to the next, but they're all things where I had to learn on the fly in chaos in the moment and had to get really, really good at that. And had to put myself in situations like being on a product floor in China and not being able to speak English, trying to negotiate prices with people, dealing with, you know, people on WeChat. If you don't know what WeChat is, WeChat is like what's up for China. They have their own special system because of VPN and regulations where I'm trying to get, you know, subcontractors to get stuff through shipping. And, you know, it's just all of that is just learning. And you become really good at trusting yourself to figure stuff out. And uh that's a whole other conversation about a lot of people want to try to figure stuff out beforehand, and you're gonna figure yourself out in the ring, you're gonna learn in the ring, you're gonna learn about yourself in the ring, and you're gonna learn about business in the ring, and a lot of people are learning from people who've never done that. I'm seeing a lot of that. And it's okay to take advice from other people, but you are your best teacher, and your business is your best teacher for you. This is a more philosophical conversation. This is a bigger picture conversation than the three-two-one tactic podcast. If you enjoy that kind of stuff, then I'm here for you. We'll also have conversations with other folks and see where this goes. It just means I think you know what it means. I'll see you soon.