March 31, 2026

How The Marketing World Benefits From Your Impatience [E62]

💌 Send Me a Question or Comment via Text! 🎙️Special Podcast Offer: I mentioned in this episode (for podcasters and those who podcast or speak for business/influence). Originally offered 2/26 to the local group of folks I mentioned. If the payment link still works - then it's still available. Work with Me in Clarity Edge Support the show ********** 💡Work with Me Join My Email List Everywhere: 👉🏽@iamsunitakumar Email: iamsunitakumar@proton.me **************************...

Show Notes
Transcript

💌 Send Me a Question or Comment via Text!

🎙️Special Podcast Offer: I mentioned in this episode (for podcasters and those who podcast or speak for business/influence). Originally offered 2/26 to the local group of folks I mentioned. If the payment link still works - then it's still available.

Work with Me in Clarity Edge

Support the show

**********

💡Work with Me

Join My Email List

Everywhere: 👉🏽@iamsunitakumar

Email: iamsunitakumar@proton.me

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WEBVTT

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Welcome to Clear Signal.

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Today's a quick episode because this is an unedited episode and it's not done on any special software.

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So if I make a mistake, the whole thing has to be scrapped.

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So let's not do that.

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And I just saw a post on Substack, and it was from an entrepreneur.

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I'm in a lot of entrepreneur posts on Substack.

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I'm on Substack, by the way.

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I am Sunitha Kumar Everywhere Now.

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I'll link it in the show notes if you can't get the spelling.

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But that's where I'm at, where I'm active, which is Substack for now.

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My Linktree, my YouTube, which will eventually be where this podcast is housed, in addition to here, and eventually.com.

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Although my Linktree and the dot com is the same.

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I'm not super active on Instagram or threads, but I'm also there.

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So the summary is I'm there everywhere.

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That would have been a faster way to say it.

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And he said that.

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Well, he was talking about his business, and he was talking about how he was successful and how he has a lifestyle I want.

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A lot of people on Substack are selling kind of this lifestyle-focused business because a lot of the audience there are writers.

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But he said a sentence that struck out with me, and I wanted to repeat it because I think it dovetails very well with the episode I just did, and why I'm slowing my role with this podcast, and why I want to drop an episode here so then I can take a break, and then you guys aren't like, where is she?

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And he said, I am patient in a world that profits from your impatience.

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I'm going to say that again.

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I am patient in a world that profits from your impatience.

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And so I'm intentional with everything I do.

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And sometimes I don't actually know what I'm doing in the moment.

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I just have enough clarity to take the next step.

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I have an episode that clarity is not the destination, it's just the key to the next chapter.

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You're going to hear me say that on a lot of podcasts that I'm guest on, because that's my saying.

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And it is true.

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People are looking for this light bulb of clarity.

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And it doesn't work that way.

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You take the next step.

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However, you can be intentional with what you do.

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And one of the best ways for me to be intentional is to be slow.

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It's built into my design.

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I'm a one-line, that's also built into my astrological chart.

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Beta will be the end of May.

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So when the time I recorded that, which was February, I still was not quite there.

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That is a very intentional, patient move.

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That is doing things the way that I want to do them in the way that I want to do them because I'm building a category of one in the work that I do, but also in the podcast I'm creating.

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And so I got two challenges with that.

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Number one, I got to wait for the world to catch up to me, which is a process.

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And number two, I'm not necessarily going to have the same tactical guides that another person would have.

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And you can follow their formula.

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Now, whether or not that formula is going to work for you, I can't say.

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That's not a world I know.

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But that is way more formulaic than what I'm doing.

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I'm talking about tools that people do not talk about publicly, selling them to an audience that hasn't traditionally worked with them, creating a podcast that bridges multiple categories, and I'm a podcast guest where I'm the guest at the intersection of multiple topics.

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That is where the puck is going.

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That's not where the puck is right now.

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And one of the things about being a 5'1 who is a visionary practical problem solver is it took me until this age to realize I'm a visionary because I didn't trust myself because I looked to the left or the right of me and no one was where I was.

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No one was thinking the way I was thinking.

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No one was doing what I was doing.

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And I listened to people I shouldn't have listened to.

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Not in terms of influence, but just like, oh, well, no one else is doing this, so why should I do it?

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So the next episode after this is category one.

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And I didn't plan that when I got in the mic.

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So, like I said, I do everything kind of in flow, but it's intentional.

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And so that'll speak more to the marketing aspect of category one.

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We just talked about category one from something else.

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I don't know.

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I recorded that in 25 and it seemed like a good episode to drop in.

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And what I just said speaks very well to the episode I just did with that gentleman, Andrew Jones.

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And I did it for a reason and I explained it to him.

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And I'm not asking you to do things my way because that would not make sense for most people.

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But what I'm saying is that the world is going to uh profit from your impatience.

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The world profits from your impatience.

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This tactic is gonna solve your problem.

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This framework, this guru, this platform, this hack.

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You've got to do this, you've got to do that.

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And the world is speeding up, not only from an energetic perspective, but with an AI.

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And so the speed of the advice is speeding up, the speed of the tactics is speeding up.

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The noise is increasing.

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There is a buzz sprout feature where you can text me in the show notes, it's anonymous.

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If you do not feel that whatever platform you spend your time on, and whatever category you're in, and whatever business you're in, and you're a business owner, and you do not feel that the noise is increasing, I want you to text me and I want you to tell me that.

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Now, I'm not saying you have to listen to the noise, but collectively the noise is increasing.

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And so collectively, we have to become even more discerning about what is right for us and what is the plan we want to be on.

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And what is our plan of attack to use a corporatism?

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And so, like I said, I don't have editing capability on this, so I'm not gonna press my luck, but I wanted to name that.

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Noise increasing, clarity is not the destination, it's just the key to the next chapter.

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People profit from your impatience.

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And intentionality is gonna look crazy until it doesn't.

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Often in a category one, you are going to look crazy until it doesn't.

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You have to follow your intuition and not what society is going to tell you to do.

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And that is something that I didn't realize that other people are unwilling to do.

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I've done that my whole life.

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There's an episode coming up on invisible rules.

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By coming up, I mean sometime in 2026.

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There's an episode on building your foundation your way.

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I mentioned that.

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And then there's an episode on the root center, I already mentioned.

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These are three episodes I mentioned in season two that I want to pay off.

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Whether or not they drop now or later, I want to make sure it's clear that I didn't forget that I said that.

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The Root Center episode has to do with adrenaline pressure and time and other people's sense of urgency, invisible rules.

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Well, that dovetails lots of stuff I talk about.

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And then building a foundation away.

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That's kind of what I alluded to right here.

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And then there's a fourth episode I mentioned, which was the season intro.

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An episode I alluded to in my car.

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I'm not going to drop that episode.

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A bit snarky, kind of not the best quality because it was in my car.

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It actually wasn't snarky, but here's the thing.

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It was speaking to amateurs.

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And I'm not seeking, I'm not speaking to amateurs.

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I'm not selling to amateurs.

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When you're talking to your audience, like, who are you, who's your buyer?

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You should talk to them.

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You should speak to them at the level they're at.

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And I think what I was doing there, it was a little bit of a cautionary tale about the amateur hour in the human design world and how everyone has now decided human design is a cool thing to tack onto their coaching toolkit and they've no fucking idea what they're doing.

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And I was a cautionary tale about that.

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And I was like, you know what?

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That's not my client.

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My client is very discerning.

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And so why am I wasting my time?

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Why am I wasting space on my platform?

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It doesn't matter.

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That is, I'm a 5-1.

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I am fuck around and find out first, sadly.

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And uh you have to be extremely discerning, and I cannot be discerning for you.

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That is a skill you have to learn.

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But just ask questions and uh don't just go with what is the window dressing, as I said on Andrew's podcast.

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That is what people look to.

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Um that is your rodeo to ride on this journey of the business entrepreneur alchemist path you're on.

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That's not mine to do for you.

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So there's that.

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And so with that, I'm gonna step away for a minute.

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I'll come back.

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And we'll come back, we'll talk about category one, we'll talk about niche.

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I got some great podcast episodes with other people, meaning guests, collaborations, case studies, other things, a little bit more of a focus on marketing, and much less of a focus on the mechanics of human design.

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Mechanics of human design, from my point of view, I've kind of wrapped that.

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I have a couple of episodes that didn't make it.

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Root center episode being one of them.

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Ironically, the root center is about pressure and time, and that root episode has decided it is on its own timeline.

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So we're gonna allow it.

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We'll we'll drop it in whatever this podcast is going to switch to, I don't know, talking about football, and we will drop in the root center episode because it'll decide it wants to drop when it wants to drop.

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Ways to work with me in the show notes.

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Clarity Edge is my main offer right now.

00:10:01.679 --> 00:10:04.799
And that is for you if you are done spinning your wheels.

00:10:04.879 --> 00:10:13.759
You know that something is off, you know you're at a threshold, you know you're an evolution point, and you're like, I'm done fucking around and finding out.

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I have worked with tactics that were not a fit.

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They've actually confused me more.

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And I know that I'm either going in the wrong direction, or I know that I'm not taking action because I'm not in the right direction.

00:10:29.759 --> 00:10:34.240
And you know that I'm the reason that will get you to the other side of that.

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So that is what Clarity Edge is.

00:10:36.399 --> 00:10:38.639
More information in the full sales page.

00:10:38.720 --> 00:10:41.120
And if you have any questions about it, you can email me.

00:10:41.360 --> 00:10:47.200
My email is also in the show notes and also in the link tree.

00:10:47.679 --> 00:10:54.720
By the way, last episode that I did with Andrew, I mentioned an offer that I did for podcast podcasters.

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That's good whether or not you have a podcast, you speak on podcasts, or you speak on stage.

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If you use your voice in any way, shape, or form as part of your brand, that offer is open to you.

00:11:05.360 --> 00:11:06.720
I will link that in the show notes.

00:11:06.879 --> 00:11:08.960
If the payment link still works, it works.

00:11:09.120 --> 00:11:11.360
That's a notion page, so it's always going to be casual.

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Even when I get a formal website, that thing will never be part of it.

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So that is a notion page.

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It may load slowly, but it's there.

00:11:19.279 --> 00:11:20.799
And if the payment link works, it works.

00:11:20.879 --> 00:11:22.480
It's an asynchronous offer.

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That is a don't walk, run, get that offer.

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It is practically nothing in the way that I work with people, and it'll set you up, and you do that once.

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That is a one time thing.

00:11:32.559 --> 00:11:34.799
You have that for the rest of your life.

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Your business changes, the podcast you guess on, the stages you guessed on change, um, your audience changes.

00:11:41.840 --> 00:11:43.600
That doesn't change because that's you.

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I'll see you soon.